YOUR SINGULARITY
I am Florence Wojtasinski aka eFloWskey and I orchestrate your digital projects in order to express your uniqueness, optimise your visibility and create strong links with your audience.
I carry out the missions entrusted to me with determination, creativity, autonomy, diplomacy and listening skills while respecting your criteria of deadlines, costs and quality.
CREATING LINKS
Check out my LinkedIn company page for more information about my business, contact me for any further request, see my visual portfolio on Issuu and let’s share on Twitter.
STRATEGY | MANAGEMENT
Risks are an intrinsic property of project management. Choosing the right methodology and planning the different steps are fundamental keys to control them and being able to anticipate the monitoring and the respect of costs and deadlines, both in terms of material and human ressources.
WEB DEVELOPMENT
Each website is unique. It reflects the aspirations and creativity of individuals involved in common projects. Technical skills in computer programming and CMS development are powerful tools for expressing this singularity and creating tailor-made websites.
Designing communication products and synthetic, clear and impactful visuals is essential in order to optimise your visibility and make life easier for your audience, often drowned in a considerable amount of information and confused data.
- Understand your singularity: your expertise, your identity, your values and your competitive advantages
- Define the goals of the deliverable(s): collection and analysis of your needs translated into objectives
- Research and propose solutions with choices of project management methodology adapted to the goals
- Analyse your environment: SWOT, risks management and prevention plan, digital benchmarking
- Define costs and deadlines: budget and strategic planning
- Formalise your needs and objectives: functional/technical specifications, marketing and graphic considerations
- Design the customer journey (UX): persona, impact mappings, story maps, user stories and product backlog (Agile)
- Design the customer interface (UI): data/information architecture, research/visuals design and mock-up
- Design the marketing strategy: digital ecosystem and SEO strategy
- Develop and transpose the specifications elements into code tout while integrating the various selected modules
- Build the digital ecosystem: creation of emails, social network accounts
- Build the tests strategy (unit, integration, system, acceptation)
- Analyse the progress of the project by drawing up the post-mortem report
- Measure the performances of the deliverable(s) through the monitoring and the analysis of the KPIs
- Follow the evolution of the deliverable(s) by insuring maintenance, team training and data back-up
